Chat boosts your online marketing
It’s not enough in online marketing to draw your clients to your web page. You have to have a strategy in place on the site too. Something has to happen and the sales funnel has to be ready and in place.
Let’s assume that the customer has been ‘lured’ to a certain landing or product page. This is where it’s vital for the chat to come in play. Chat may be set to trigger specific conversation openings, so the opening line would be directed to the customer just the way you want it. For the operator it is also visible the path that the customer took to end up on this page so even better service can be delivered.
With all these different trigger possibilities, it is possible to show what have had the biggest impact, where and when. For example you may categorize the conversations by traffic source and deliver better understanding through the quality chat reviews. New trend are easily seen and taken action upon.
Optimising newsletter with chat
Newsletter is excellent channel for boosting sales for many e-commerce sites. You may take it even one step further by personalising the chat opening for those who landed through the newsletter. Or even through specific link on the newsletter.
For example when hardware store advertises new kitchen set in their newsletter, it is possible with chat to serve the customer directly with the right angle when they land on the site from the newsletter. The chat operator knows what the customer is looking for.
Chat can also be used in testing online marketing. before the actual campaign. The shop may send small amount of emails to a specific group of customers and receive valuable feedback. After implementing the feedback, it is more cost effective to send the campaign out to the masses.
Especially in online stores with very large volumes, it can be sensible to perform such testing before large scale campaigns.
In a smaller online store the chat can be used in A/B testing. Half of the recipients of the newsletter would receive a specified chat opening and the rest would go untouched. Results can be seen almost immediately.
In short chat enables online marketing to bring in customers and help them through the bottom of the funnel with personalised greetings. It is now possible to improve conversions in sales and to adjust marketing efforts for the best results.